1- Analysis of 671M push notifications shows mobile marketing’s potential has barely been tapped

Leanplum, a mobile marketing automation platform, is announcing its first research study today, called “Breaking Barriers to Push Notification Engagement.” The study, which is the result of an analysis of 671 million push notifications and 1.4 billion in-app events, reveals that upwards of 63 percent of marketers around the world completely miss the mark on messaging, timing, and the frequency of their app marketing efforts.

Read full article here: venturebeat.com/2016/03/01/analysis-of-671m-push-notifications-shows-mobile-marketings-potential-has-barely-been-tapped/

2- The world’s top VR director Chris Milk will wow us at Disrupt NY

New mediums mint new rock stars, and for virtual reality it’s Chris Milk. From surreal dreamscapes to #BlackLivesMatter protests to Jordanian refugee camps,..

Read full article here: techcrunch.com/2016/03/08/chris-milk/

3- 2016 Small Business Social Media Use: 5 Trends – Heidi Cohen

Want to improve your 2016 small business social media use? Here are 5 tips based on UMass Dartmouth research. Includes examples.

Read full article here: heidicohen.com/2016-small-business-social-media-use/

4- Determining Your Predictive Marketing Use Case • Radius

With over 61% of B2B marketing leaders already implementing solutions, it’s clear that Predictive has progressed from a nascent marketing tool to an essential solution in the marketing technology (martech) stack. However, even while innovators and early adopters spend or allocate budget toward predictive, marketing buyers cannot clearly answer, “What do we do with Predictive?”…Continue Reading

Read full article here: radius.com/2016/03/18/determining-your-predictive-marketing-use-case/

5- From start-up to grown-up: 3 compliance must-haves if you want your business to stay in the game

Keep an eye on these topics to make sure your business stays compliant.

Read full article here: mashable.com/2016/03/09/hr-compliance-must-haves/