1- Highly targeted online ads don’t work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they’re cracked up to be.

Read full article here: econsultancy.com/blog/67840-highly-targeted-online-ads-don-t-work-stanford-researchers/

2- Google Expanded Text Ads: 10 Things You Need To Know | WordStream

Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!

Read full article here: www.wordstream.com/blog/ws/2016/05/25/google-expanded-text-ads

3- How To Create Histograms For Marketers In Excel [VIDEO] – Annielytics.com

Creating histograms in Excel is a little tricky. I explain when you would use them, how to prepare your data, and how to sexy up your histogram chart.

Read full article here: www.annielytics.com/blog/excel-tips/create-histograms-marketers-excel-video/

4- How to Use Social Media Buyer Personas to Increase ROI

B2B marketers can utilize social media buyer personas across different marketing channels to increase ROI.

Read full article here: www.oktopost.com/blog/social-media-buyer-personas/

5- Mobile, Social and Programmatic Fueling Internet Ad Growth

According to the industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), Internet advertising revenues (“revenues”) in the United States totaled $59.6 billion for the full year of 2015, with Q4 2015 accounting for approximately $17.4 billion and Q3 2015 accounting for approximately $14.7 billion.

Read full article here: www.mediapost.com/publications/article/274714/mobile-social-and-programmatic-fueling-internet-a.html?edition=