1- How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday

You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today’s Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you’re auditing a site.

Read full article here: moz.com/blog/build-content-keyword-map-for-seo-whiteboard-friday

2- Social Media Is A “Must Do” For Enterprise Marketers

Enterprises typically use social media to increase website traffic, enhance their brand image, and target their audience and influencers, but, they also indicate that they struggle to develop a robust social media strategy, track results, and keep up with platform changes.

Read full article here: www.mediapost.com/publications/article/281983/social-media-is-a-must-do-for-enterprise-markete.html?edition=

3- 36 Creative Landing Page Design Examples – A Showcase and Critique

36 landing page designs for you to geek out on! Each one critiqued to see how they stack up against the principles of conversion centered design.

Read full article here: unbounce.com/landing-page-examples/36-landing-page-designs-critiqued-for-conversion/

4- The Best Content Marketing Checklist To Make You More Successful

We’re firm believers in the power of checklists. Follow these steps to improve the efficiency and effectiveness of every part of your content marketing process.

Read full article here: coschedule.com/blog/content-marketing-checklist/

5- Flipboard’s new marketplace lets brands buy ads programmatically

Flipboard has launched a new way for brands to advertise on its publishing platform with the creation of a private premium marketplace. Through a partnership with Rubicon Project, this invite-only offering lets select companies programmatically purchase advertising without needing to work directly with Flipboard’s staff.

Read full article here: venturebeat.com/2016/08/30/flipboards-new-marketplace-lets-brands-buy-ads-programmatically/