Growth Marketing or Growth Hacking is a process of rapid testing and analyzing across marketing channels and product features to identify the most effective and efficient ways to grow a business. While older marketing methods focus more on the top of the marketing funnel to acquire more customers, Growth Marketing focuses on the most effective ways to acquire and retain valuable users.

Growth marketing is not redefining the goal of marketing, but it certainly is changing the ways. As testing and analyzing in digital marketing is easier and more affordable compared to traditional media, Growth Marketing offers invest more time and energy in testing and analyzing instead of planning. And this is all this world wants: do faster.

How marketers explain growth marketing from their experience

As Growth Marketing is a new concept, I tried to gather some good quotes from people who have had hands-on experiences in Growth Marketing. Personally, I believe in the main concept of Growth Marketing and I have been using these principals in Digital Marketing for years, but I’m sure the whole method is in the development process and needs more evolution. Here are four quotes to help you get more familiar with the concept:

Sean Ellis, Founder and CEO of GrowthHackers.com: “For meaningful growth, startups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don’t figure it out quickly, they will go out of business.”

Andrew Chen, Growth at Uber: “Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”

Ryan Holiday, Author of “Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising”: “The old way—where product development and marketing were two distinct and separate processes—has been replaced.”

Dan Martell, Founder & CEO of Clarity.fm: “Growth Hacking is the process and mindset of searching for ways that your product can grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product”.

When the term first came in vogue, many speculated that Growth Marketing would change marketing forever while others said that growth hacking is just a new marketing buzzword. However, Twitter, Facebook, Dropbox, Pinterest, YouTube, Groupon, Udemy, and Instagram are all companies that used and still use Growth Marketing techniques to build brands and increase profits.