Startup means not thinking too much and acting fast! The tech-world that we are living in is too complicated and is changing everyday. So, spending too much time on planning and creating a comprehensive product for the first version in tech is crazy. You should start with a simple idea and create the first simple product very quickly, maybe in a few weeks. Then you should try to gather as much feedback as you can. If your idea is good enough, you will know it in a few months, thanks to digital word of mouth and communication tools. The whole process takes three to six months to find out whether you are on the right track or not. If you are, it’s time to work on the further developing the product, and if you are not, don’t be sad; try another idea with the experience you have gained. Even the biggest tech companies have failed projects every year. It’s really inescapable in the tech-world.

But how can we develop the idea and evaluate it? How should we start creating the first product and where can we find partners with professions we need? Who to consult with as a mentor? If you got positive feedback for the first product, what is the next step for creating a serious business? Thanks to many books, meetups, introduction courses, serial entrepreneur consultants and online articles, you can learn a lot about startup’s steps. However, in this article I am going to explain a method for the first step: creating a worthy idea.

Part 1: Problem

People will always look for better, faster and smarter ways to fulfill their tasks. And we know there are still lots of room for improvement in existing solutions. Your idea turns to a product and the product could solve a big problem or maybe just making a task more fun to do. Google made search better. Amazon solved how once e-commerce was: expensive and inconvenient. Uber created an on-demand car service. And Tinder made an enjoyable dating service by creating the first swiping app.

Search for problems, look around and scan the way people are doing things. There are people around us who nag all the time and are not satisfied with anything. Listen to them and detect the problems. Begin to list the problems from the moment you wake up until you go to sleep. After one week try to narrow down the list to problems with more frequency and the one you think is more epidemic.

Part 2: Solution

This part is about how you want to solve the problem. What do you need at the back end of the product? How do you describe your product for users? Facebook made a better way of communication by creating a web product that allows you to stay in touch with people who have some things in common with you. It started as a web software that allowed Harvard University students to choose who is hotter! According to The Harvard Crimson, the site was comparable to Hot or Not and used “photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the ‘hotter’ person”. However, very soon it turned to an app that let students make online communication with each other.

You should turn your idea into a product. List the main features your product needs to solve the problem in the best way. Once you’re satisfied with your solution, begin with the last step, which is designing how to interact with users.

Part 3: Interface

The interface of the product is getting more and more important. If you create a product that people love, you’ll have a great business. And they will love the product if they like the way they interact with it. Everyone has known Google as a simple homepage for search while yahoo was trying to put all the things in the world in one page. In the past, value propositions belonged more to solution layer and functionality of the product but this has changed. Tinder is the best example to show the importance of interface. In Tinder, the main value proposition is in the interface. Consequently, the interface determines how users interact with the product and you can use it as a tool to make users fall in love with your product.

Remember, starting your new business is always the toughest time. It’s all about working hard and acquiring more experience until it works. It’s rare that someone’s first idea and business succeeds and make him/her a millionaire. It is important that you keep learning and developing and adapting your business as necessary. Never forget the passion you had because passion will take you beyond yourself.