Digital Marketing

/Digital Marketing
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December 2016

The most popular sports in British Columbia

This is an online research to find out which sports people in British Columbia are following more on the net. Because we know B.C. is very multi cultural, like many other provinces in Canada, it would be interesting to see how the spectrum of sports fans looks like.

November 2016

How Retargeting Can Be Disastrous

The worst Retargeting happens when you only use the data to figure out if the audience has visited a webpage or made an interaction with a product or not; then show them the same product over and over in ads.

September 2016

What is Exactly Growth Marketing

While older marketing methods focus more on the top of the marketing funnel to acquire more customers, Growth Marketing focus on most effective ways to acquire and retain valuable users.