mobile marketing

/Tag:mobile marketing

August 2016

Top 5 contents that I read in July 2016

What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.

June 2016

Top 5 contents that I read in May 2016

According to researchers at Stanford, highly targeted ads may not be all they’re cracked up to be.

April 2016

Top 5 contents that I read in March 2016

Leanplum, a mobile marketing automation platform, is announcing its first research study today, called “Breaking Barriers to Push Notification Engagement.” The study, which is the result of an analysis of 671 million push notifications and 1.4 billion in-app events, reveals that upwards of 63 percent of marketers around the world completely miss the mark on messaging, timing, and the frequency of their app marketing efforts.