predictive marketing

/Tag:predictive marketing

November 2016

Top 5 contents that I read in October 2016

Virtual Reality looks entertaining but isolating. Mark Zuckerberg’s version is all about hanging with your real friends.

April 2016

Top 5 contents that I read in March 2016

Leanplum, a mobile marketing automation platform, is announcing its first research study today, called “Breaking Barriers to Push Notification Engagement.” The study, which is the result of an analysis of 671 million push notifications and 1.4 billion in-app events, reveals that upwards of 63 percent of marketers around the world completely miss the mark on messaging, timing, and the frequency of their app marketing efforts.