Top 5 contents that I read in April 2016

Whether you’re a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team face. So how you go about developing and executing effective marketing strategies on a tight budget that will help grow your business? One potential solution is growth hacking.

Top 5 contents that I read in March 2016

Leanplum, a mobile marketing automation platform, is announcing its first research study today, called “Breaking Barriers to Push Notification Engagement.” The study, which is the result of an analysis of 671 million push notifications and 1.4 billion in-app events, reveals that upwards of 63 percent of marketers around the world completely miss the mark on messaging, timing, and the frequency of their app marketing efforts.